An open house of resources and tips to ready your practice for back-to-school season and set your patients up for an eye-healthy school year.
The VSP VisionTM purpose of empowering human potential through sight couldn’t be accomplished without providers like you. Back-to-school season is the perfect time to empower the youngest in our communities and establish the annual eye exam as a healthy, lifelong habit. Check out the resources, promotions, tips, and tools below to support your back-to-school efforts—and help your patients start the school year with an A+ in eye health.
Take advantage of this rewarding promotion to build an inventory of stylish youth brands. Then, download and share fun imagery of the brands to pique interest.
Whether in the classroom or out on the playground, Marchon and Altair Eyewear offers fun, comfortable frames for every age and personality. Look for the tiny VSP lens hearts to ID the frames that will help your patients maximize their benefits—and prompt them to buy their eyewear from you!
Even better? Earn awards on seven popular brands while your youth patients go back to school in style.
Promotion runs through August 31, 2024
Promote your youth styles with a variety of fun brand imagery you can use on social or in your practice. Click on the button below to access images available for these brands:
Calvin Klein Jeans ∙ Converse ∙ Draper James ∙ Flexon ∙ Lacoste ∙ Lenton & Rusby ∙ Nike
Be sure to let your VSP members know they can get an Extra $40 off CK Jeans, Draper James, Flexon, and Lacoste until August 31!
While “exam” might not be what a child wants to hear before going back to school, an eye exam will prepare them for the school exams ahead. Help spread the word and attract more patients to your practice with these back-to-school marketing resources.
Be sure to promote the latest money-saving offers available for your VSP patients to help them maximize their VSP benefits:
VSP Network Special Offers for Patients: These offers for your VSP patients are available at all VSP network practices:
NEW! Get more Back-to-School tips in the Q3 2024 Marketing Playbook!
Premier Edge Offers for Patients: Your VSP patients can get even more when they visit practices that participate in Premier Edge at the Gold or Platinum level. Here are a just a few of the offers available at Premier Edge locations:
With kids spending more time than ever on tablets and computers, an eye exam provides a great opportunity to discuss the benefits of the TechShield Blue Light lens coating and how it can combat digital eye strain. Help your patients avoid the “blue light blues” and show them the difference between a blue light lens coating and a non-blue light lens coating while looking at a digital screen.
Plus, your VSP patients can save up to 40% on TechShield Anti-Reflective Coatings, including TechShield Blue.
Download marketing materials to help spread the word about blue light:
Back-to-school season is year-round when it comes to your optometric education. With Premier Edge Training and Education, you and your staff can access complimentary eLearning courses, on-demand webinars, continuing education, and more.
Hear from one of your peers about how he leverages back-to-school season to promote the importance of annual eye exams. VSP Vision Ambassador Corey A. Hodes, OD, of Hodes Vision Optometry shares how he created a “kid-friendly” practice with child-friendly exam rooms, a separate waiting area for his pediatric patients and their families, and an expansive optical collection just for kids:
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