Follow Your Heart to VEE 2025

February 19 – 22 | Orlando, Florida

Join VSP Vision™ in Orlando at the complete event for ophthalmic professionals.

Follow Your Heart to VEE 2025

February 19 – 22 | Orlando, Florida

Join VSP Vision™ in Orlando at the complete event for ophthalmic professionals.


Vision Expo East 2025

Orlando, Florida
Orange County Convention Center
February 19 – 22


VSP Vision Booth (#P1529)

Exhibit Hall Hours:
Thursday, February 20: 9:30 a.m. - 6:00 p.m. 
Friday, February 21: 9:30 a.m. - 6:00 p.m. 
Saturday, February 22: 9:30 a.m. - 3:00 p.m. 

Vision Expo

See what’s new with VSP Vision at Vision Expo East  

We hope to see you at Vision Expo East (VEE) in Orlando. Follow your heart to the VSP Vision booth (#P1529) to say hi and learn all about the latest VSP® offerings that can support you and your practice. You can also take advantage of exclusive offers at the booth!

Representatives from VSP Premier Edge™, Eyefinity®, VSP Optics, Marchon, and Altair Eyewear will be available to discuss how you can maximize all opportunities available to your practice through VSP Vision products and services. You can also visit the PECAA booth (#1547) next door to see how becoming a PECAA Max member can bring even more value to your practice.

ATTEND THE VEE EXHIBIT HALL FOR FREE: As an exhibitor at VEE, VSP has unlimited access to the VEE Customer Invitation Program. This program gives VSP network doctors and staff the opportunity to attend the VEE Exhibit Hall for free when they register using our Free Pass Link—that's a savings of $150 onsite!

Not attending VEE? Schedule a complimentary practice consultation with a Global Business Development Manager (GBDM) or visit the Premier Edge Practice Resources page to see how we’re supporting you and your long-term success.

vaa decal

See how VSP Vision’s offerings can support your practice’s unique needs and goals

Eyefinity

eyefinity

    The Future is Coming, but Excellence is Here

    For over two decades, Eyefinity has set the standard in practice management—and we’re just getting started. Our next big leap puts YOU at the center, transforming your workflow with fresh features and a reimagined experience. The tools you trust are evolving into a smarter, more connected solution. Ditch the daily grind for a bright future full of vibrant possibilities. Let us help you lay the groundwork.

    Follow us on social media for special expo offers and exclusive content.

    New to Eyefinity? Book a demo.

VSP Optics

unity

    Advanced Lens Solutions for Every Patient Need

    Unity® digital freeform lens designs use the most advanced technology in the market to deliver high-quality vision solutions. In addition to our widely trusted progressive lens designs, we also provide advanced lens enhancements. For those patients looking for photochromics with industry-leading fade-back speed, we offer SunSync® Elite and for anti-reflective coatings, our family of TechShield® products offers the finest quality of visual transmittance that allow your patients to see and be seen more clearly.

    Book your consultation and explore Unity lens technology with the help of one of our dedicated product experts.

    Learn More

Marchon & Altair

marchon altair

    Maximize Practice Efficiencies and Rewards with Marchon and Altair Eyewear

    Marchon and Altair offer ready-to-ship, market-leading frames from brands you know and love, plus endless value-add programs and awards.  
       
    When partnering with Marchon and Altair, you can be confident in getting quality and service you can trust.

    Stop by to take advantage of our show specials and other offers!  

    Learn More

  • “Follow Your Heart” with VSP
    fyh

    Win Patient Hearts With VSP Hearts

    Did you know the hearts stamped on Marchon and Altair frame brands can help increase profitability AND save you time? You’ll quickly see which brands count toward your Premier Edge frame target, and your VSP patients can maximize their benefits when following the hearts to a new frame—keeping that frame income in your practice!

    Come visit us at the VSP Vision booth to learn more about our commitment to delivering greater value.

  • VSP Premier Edge™
    vsp premier

    Patient and Practice Support Made Simple

    VSP Premier Edge provides you with opportunities to attract more patients and delivers valuable benefits that help your practice thrive. Stop by our booth to learn how your practice can get an edge with greater visibility to patients, cost-saving offers and promotions, education and training, marketing support, career assistance, and more.

  • VSP Premier Edge™ Marketing Support
    PEMS

    Marketing Support for Your Practice

    Sometimes it may feel like you have no time to market your practice —from planning social media content to delivering an exceptional patient experience. That’s where Premier Edge Marketing Support comes in! An exclusive benefit for practices participating in Premier Edge, we're here to support you with complimentary marketing resources to save your practice time so you can focus on best serving your patients.

    Visit the VSP Vision™ booth for a live, one-on-one consultation with our marketing experts and receive a special gift! Contact us if you’d like to pre-arrange a meeting.  

  • VSP Premier Edge™ Training and Education 
    PETE

    Training and Education for Your Entire Practice

    Premier Edge Training and Education is your single source for doctor-vetted training and education to elevate your practice. It’s available to VSP network providers and staff as a benefit to their participation in Premier Edge. Visit the VSP Vision booth and meet with a representative to learn more about our education offerings including:
       

    • A customized educational calendar tailored to your practice’s needs or
    • Complete a short training questionnaire to receive a special VEE consultation kit and an educational calendar tailored to your practice’s training needs.
    • New Course: 622N: Heartbeats and Eye Exams: Collaborative Care for Hypertensive Patients – This course explores the intersection of hypertension and ocular health, emphasizing the role of optometrists in managing hypertensive patients.
    • 901N: Understanding the Patient Record Report (PRR) — Gain a comprehensive understanding of the terminology and definitions presented in this report and develop the necessary skills to authorize, access and effectively communicate benefit information.

     
    We can’t wait to see you! 

  • VSP Premier Edge™ Career Support
    PECS

    Find the Best OD Candidates

    Private practice ODs who are looking to hire their next optometrist can stand out to a wider pool of candidates and ease the burden of hiring ODs with the help of Premier Edge Career Support. Recruitment and Hiring Resources are a complimentary Premier Edge Platinum- and Gold-level benefit that offers doctor-owners a dedicated recruiter to help them hire the best OD talent.

    Premier Edge Career Support also offers job seekers a competitive advantage and personalized career resources for every stage of your journey with consultation, networking opportunities, business education, recruiting services, OD staff onboarding support, and more.

    Whether you want to get hired or need to hire, visit the VSP booth to talk to a recruiter and learn how Premier Edge Career Support can help.

  • VSP Careers in Eye Care
    careers in eye care

    See your future clearly with VSP Vision

    Looking for your next career move? Visit the VSP booth to connect with a dedicated VSP® Careers in Eye Care recruiter. Whether you’re interested in private practice, retail, corporate, or medical positions, we can help you find your ideal position. Don’t forget to ask about VSP Student Loan Repayment eligibility and grab some swag while you’re there!

VSP Premier Edge™ Partners  

 
  • Carl Zeiss Meditec – F2401
    zeiss

    ZEISS’s best spring pricing, deals and specials on equipment are here! Stop by ZEISS, meet with experts, and see a demo.

  • Bausch + Lomb – F2319
    bausch + lomb

    As part of our ongoing partnership with Bausch + Lomb, we are creating greater choice and opportunity for doctors while increasing patient value through the B+L Triple Play Program. See B+L at the show for more information.

  • CareCredit – P1619
    carecredit

    Help boost revenue and satisfaction by offering promotional financing options for 6 to 24 months. It can help patients purchase the eyewear, elective therapies and clinical care they need/want. Learn how to make the most of flexible financing with the CareCredit credit card in your practice. Visit the booth to get your custom link and ask about Premier Edge 40% savings on promotional financing processing rates.

  • Optos® - F2209
    optos

    Invest in a new Optos single-capture ultra-widefield retinal imaging device by June 30, 2025, and receive a $10,000 discount off the low VSP contract price plus an additional $4,000 rebate* for practices at the Platinum and Gold level and $3,000 rebate for practices at the Silver level.

     

    *Rebate not available for Monaco or Silverstone devices. 
     
  • Tura - P844
    tura

    Explore Tura's brand portfolio offering a diversity of styles and fits for every demographic, across various price points offering the best quality and outstanding service.
       

    Take advantage of the offer exclusively for practices participating in VSP Premier Edge™ at the Platinum or Gold level. Email Tura at Visionexpo@tura.com to book your appointment today. 

  • WestGroupe – P829
    westgroupe

    Discover WestGroupe's latest collections for men, women, and kids. Stop by our booth to take advantage of our exciting show promotions, including gift card and new account offers.

    Exclusive for VSP Premier Edge providers: Free shipping and buying group discounts or 15% direct discount on FYSH, KLiiK Denmark, Evatik, Superflex® and Life Italia.

  • Advancing Eyecare, Marco Lombart – F1811, F2411
    marco

    Discover Marco Lombart, an industry-leading resource for eye care equipment, supplies, and services offering the industry’s most advanced technology and the widest selection of new and pre-owned ophthalmic equipment from a single source. Stop by to learn more about exclusive offers for practices participating in Premier Edge.

     

  • Advancing Eyecare, Santinelli – F1811, F2411
    santinelli

    Learn how our superior lens-finishing equipment can help you increase your profits by improving your patient experience, lowering lab costs, and increasing customer retention. Stop by to learn more about exclusive offers for practices participating in Premier Edge.

     

  • MODO – P729
    modo

    MODO and Eco offer innovative designs focused on lightness, functionality, and sustainability. Take advantage of exclusive savings on MODO and Eco collections and opportunities for free shipping.  With each MODO frame purchased, MODO helps a child see, helping over 1.2 million children. With each Eco frame purchased a tree is planted, and over 3.6 million trees have been planted.

  • Weave – P1511, F1973, P765
    weave

    From the first time a new patient calls your office to the final invoice and every touchpoint in between, Weave connects the entire patient journey. Let these software solutions revolutionize how you attract, communicate with, and engage your patients. Receive a 50% discount on activation fee and $45 discount on monthly services on patient communications system.

VEE 2025

Category:
Event Type: In-Person
Cost: Fee-based
Recommended For: Providers Optometric Staff Students
Date
February 19, 2025 - February 22, 2025
Check Premier Edge Status