Follow Your Heart with VSP

Now there's a fun and easy way to help your patients find the best brands for their benefits. HINT – it's tiny and heart-shaped!

Follow Your Heart with VSP

Now there's a fun and easy way to help your patients find the best brands for their benefits. HINT – it's tiny and heart-shaped!

More Than Just a Pretty Stamp

Did you know those tiny hearts stamped on Marchon and Altair frame brands can help increase profitability AND save time? You’ll quickly see which brands count toward your VSP Premier Edge™ frame targets, and your VSP® patients can maximize their benefits when following the hearts to a new favorite frame. 

Use the resources below to promote frame brands* stamped with the VSP heart logo and keep that frame income where you want it—in YOUR practice. 

Banner image: Frames by McAllister (Style: MC4534)
Below center: Frames by Dragon (Style: DR2051)

Watch this quick video to see how the VSP heart stamps can help keep frame purchases in-house.

POP for your Practice

member savings

Use these Point-of-Purchase (POP) items and handy marketing resources to help your VSP patients find the brands that maximize their benefits.

So Many Brands to Love

marchon altair

Look for the heart stamp on our 30+ Featured Frame Brands.*

Want a deeper dive into our brands? Check out the 2024 brand portfolio

You'll "Heart" These Savings

offers

Save $$ and stock up on the brands your patients want with these eyewear offers.

     

Featured Promotion

Promote the Extra $40 to Help Patients Maximize Their Benefits With YOU!

From September 1, 2024, through February 28, 2025, qualifying VSP members can get an extra $40 toward their frame allowance on four popular brands. (At no cost to you!) Prompt those patients to order their glasses in-house with these downloadable graphics for each brand and handy messaging options.  

extra40

These Brands Have Heart!

Meet a few of the Marchon and Altair brands that feature the VSP heart stamp. We’ll highlight three brands each month, so check back regularly.

Calvin Klein

calvin klein

Calvin Klein Eyewear is a seamless integration of minimal elegance into everyday life. Featuring sophisticated silhouettes, with signature metal hardware and tailored design elements, this collection is all about effortless style.




5 KEY TAKEAWAYS

Current Promos:
Member: Extra $20
Providers: Baker’s Dozen Free Frames; Corporate Free Frames; Cornerstone Brand Discounts



Featured frame: CK24114

Lacoste

glasses on table

Since the very first Polo shirt was created in 1933, Lacoste relies on its authentic French sports heritage to spring optimism and elegance on the world. Lacoste’s eyewear collection epitomizes the brand’s innovative approach through sophisticated silhouettes, sustainable materials, and signature motifs.


5 KEY TAKEAWAYS

Current Promos:
Member: Extra $20
Providers: Baker’s Dozen Free Frames; Corporate Free Frames; Cornerstone Brand Discounts


Featured frame: L2954, L2301

Flexon

glasses on table

Flexon offers durable and reliable eyewear that empowers everyday heroes to have the strength and resilience to take on any challenge with courage and clarity. 





5 KEY TAKEAWAYS

Current Promos:
Member: Extra $20
Providers: Baker’s Dozen Free Frames; Corporate Free Frames; Cornerstone Brand Discounts


Featured frame: E1149-415; E1150-073

To place an order or learn more, contact your Marchon/Altair Sales Representative or Customer Service.

Altair: 800.505.5557
Marchon: 800.645.1300

Follow Your Heart to Premier Edge Benefits. Get Your Complimentary Consultation!

Find out how your frame orders count toward your VSP Premier Edge™ purchase targets. Schedule a complimentary consultation today with a Global Business Development Manager to help make sure you’re maximizing your savings and profitability.

What are you looking for?
*Availability of the heart stamps may vary by location and brand. If your frames don’t have the heart stamp at your location, cross reference the list of all participating Featured Frame Brands   
Check Premier Edge Status